With the vast amount of information accessible to buyers, they can now compare your offerings with those of your competitors before even making contact. The primary software for most sales professionals is CRM, which is used to save, manage, and track data related to your company’s current and potential customers. It’s no surprise that LinkedIn reports 97% of sales professionals consider their CRM system crucial to closing deals. Microsoft Dynamics 365 CRM AI is renowned for its robust sales tools, but what truly differentiates it are the advanced artificial intelligence features that give sales teams the leverage they need to close more sales.

According to Alphabold, a good customer relationship management (CRM) system is the glue that binds loyalty and profitability. Out of over 1,383 CRM companies worldwide, Microsoft Dynamics 365 CRM is among the most preferred, and its powerful AI features set it apart from the competition.

In the rest of this article, I’ll explain how you can use AI features to increase your sales team’s productivity and, ultimately, drive more sales.

Workflow Assistance Using Microsoft Dynamics 365 CRM AI

Recent studies by Salesforce reveal that sales teams spend only about 34% of their time selling. Additionally, Roy Solomon, Co-founder and CEO at Sales Room, reports that 68% of sales professionals say note-taking and data input are their most time-consuming tasks.

Despite these significant time investments, only 2% feel their CRM data is accurate and consistent. However, with Microsoft Sales Copilot integrated into Microsoft Dynamics 365 CRM AI, salespeople can now focus more on selling, thanks to the AI assistant. This tool is specifically designed to boost productivity by improving workflows and automating repetitive tasks.

Salespeople can use this AI assistant to create meeting agendas, review past meeting notes, and summarise opportunities. They can also design AI-powered pitch decks, data visuals, and other valuable resources for sales conversations in PowerPoint, Word, and Microsoft Excel.

Moreover, Microsoft Sales Copilot records and transcribes sales calls, providing real-time, in-depth data and intelligence. This allows sales teams to focus on calls and customers rather than wasting time on note-taking or recalling key points from calls.

Automation of Repetitive Tasks

AI-powered workflow automation within Microsoft Dynamics 365 CRM AI streamlines tasks, notifications, and actions by following set guidelines. Repetitive tasks like data entry, scheduling, and follow-ups often consume valuable time and are prone to human error.

However, integrating AI with Dynamics 365 CRM has helped automate these processes. With AI-driven workflows and bots, businesses can ensure these routine tasks are completed quickly and accurately. For example, AI can handle appointment scheduling, send follow-up emails, and update customer records automatically, with minimal manual effort.

Recent surveys by Microsoft confirm that 83% of salespeople claim that CRM has increased their productivity, saving them an average of 90 minutes per week.

AI-Generated Customer Insights with Microsoft Dynamics 365 CRM AI

In another sales report by SalesRoom, only 11% of sales professionals said they were very confident when engaging customers. This implies that 89% of sales professionals are unsure of their closing skills while selling, which likely contributes to their struggle to meet quotas.

A recent survey of 143 startups by Lighthouse found that 42% of companies reported a 43% decrease in win rates, with 30% experiencing a decline of 11% or more. Napoleon Hill’s quote, “Self-confidence results, first, from exact knowledge,” is highly relevant here. Sales reps need accurate data about their prospects to confidently engage them.

This is where Microsoft Dynamics 365 CRM AI excels. It provides sales professionals with customer insights generated from multiple sources, creating comprehensive customer profiles. As a result, your sales team gains a better understanding of prospects’ likely preferences, behavioural patterns, desires, and needs.

Another AI-driven feature of Microsoft Dynamics 365 CRM AI is sentiment analysis, which enables salespeople to monitor and analyse real-time and historical customer sentiment across various channels, increasing the likelihood of closing a sale.

AI-Driven Sales Forecasting

A core benefit of most CRM software is its ability to centralise sales data, eliminating the need to sift through spreadsheets and different systems. This also makes it easier to identify trends, spot bottlenecks, and proactively pursue sales opportunities.

However, Microsoft Dynamics 365 CRM takes it a step further. The system uses advanced algorithms and predictive analytics to analyse historical data, market trends, and customer behaviour. This combination helps sales professionals make informed predictions about future performance. It also aids in quickly adopting measures that can position the company to either capitalise on future opportunities or prevent poor sales performance.

Microsoft Dynamics 365 CRM AI also allows you to align your forecasting models with your business needs. Regardless of your industry, you can configure the system to meet industry-specific requirements, ensuring your forecasts are highly relevant and accurate.

AI-Customised Recommendations

With the help of artificial intelligence, Microsoft Dynamics 365 CRM AI provides recommendations for cross-selling, upselling, and content marketing. This personalises your marketing copy and ensures your messages resonate with customers, regardless of where they are in the sales cycle. This also contributes to improved customer engagement and increased revenue.

The Sales Insights tool within Microsoft Dynamics uses AI to analyse sales data and predict which leads are most likely to convert. This helps sales teams prioritise their efforts. Additionally, AI can forecast sales trends and provide recommendations for the next-best actions.

Conclusion

The integration of artificial intelligence into Dynamics 365 CRM provides sales professionals with significant leverage to amplify their results.

As outlined above, sales teams can focus more on selling rather than getting bogged down by workflow processes and repetitive tasks. Moreover, they can confidently engage in sales calls using the customer insights generated, leading to increased sales and revenue. Salespeople can also easily set realistic sales goals using forecasting tools. This helps them understand the value of each lead and opportunity, enabling businesses to better plan for future growth.

AI customer-tailored recommendations are another benefit sales professionals enjoy with Microsoft Dynamics 365 CRM. Based on data provided by the insights tool, suggestions on the best approach to prospects are offered, leading to more effective marketing efforts.

For over 20 years, Monpellier has specialised in providing scalable solutions to businesses across the North of the UK. Get in touch with our experts today to give your sales team the leverage they need to generate more revenue using Microsoft Dynamics 365 CRM.

Article written by Gideon Adebayo. Get in touch for your B2B Saas content needs.