Category: CRM

One of the most significant challenges businesses face is dealing with data silos, where data is fragmented across different systems. When CRM systems and marketing tools aren’t fully integrated, it becomes difficult to access a complete view of customer interactions. According to a study by Forrester, 65% of marketing professionals say data fragmentation is a significant challenge in their efforts to improve customer experiences. This lack of integration can lead to missed opportunities, as crucial information about leads and customers isn’t readily accessible.

The combination of CRM and AI also revolutionises customer service. With AI-powered chatbots and virtual assistants integrated into Business Central, businesses can provide round-the-clock support to customers. These tools can handle frequently asked questions, troubleshoot common issues, and guide users through processes, freeing up human agents to focus on more complex inquiries.

A core benefit of most CRM software is its ability to centralise sales data, eliminating the need to sift through spreadsheets and different systems. This also makes it easier to identify trends, spot bottlenecks, and proactively pursue sales opportunities.

However, Microsoft Dynamics 365 CRM takes it a step further. The system uses advanced algorithms and predictive analytics to analyse historical data, market trends, and customer behaviour. This combination helps sales professionals make informed predictions about future performance. It also aids in quickly adopting measures that can position the company to either capitalise on future opportunities or prevent poor sales performance.