Boosting Lead Generation: Overcoming Common Pitfalls with Lead Scoring Software
One of the most significant issues businesses face is the inability to prioritise leads effectively. Without a clear understanding of which leads will most likely convert, sales and marketing teams waste time and resources chasing low-value opportunities. According to a report by MarketingSherpa, 79% of marketing leads never convert into sales due to ineffective nurturing and prioritisation. ClickDimensions’ lead scoring feature enables businesses to rank leads based on engagement and activity, ensuring that only the most promising leads are prioritised for follow-up.